Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08941_Field_TCGG T706.txt

Text File | 1996-04-10 | 921b | 16 lines

the sixteenth and seventeenth centuries. Application of power
to communication industries hastened the consolidation of
vernaculars, the rise of nationalism, revolution, and new
outbreaks of savagery in the twentieth century.” (76)

     Innis in his later work tackled configurations rather than
sequences of events in their interplay. In his earlier work, like
The Fur Trade in Canada , he had been a conventional arranger
of evidence in perspective packages of inert, static
components. As he began to understand the structuring
powers of media to impose their assumptions subliminally, he
strove to record the interaction of media and cultures:
“Improvements in communication, like the Irish bull of the
bridge which separated the two countries, make for increased
difficulties of understanding. The cable compelled contraction
of language and facilitated a rapid widening between the